Jump into your sneakers on March 27
The Sneaker Day comes for the second consecutive year on the first spring Friday of 2020 – March 27th.
The mission of the initiative created by the Benefit Systems Bulgaria is to inspire working people and their employers to wear sports shoes at their workplace, calling for a more active lifestyle.
The origin of the idea
40% of Bulgarians live predominantly sedentary lifestyles because of their professions, according to the Eurobarometer on Sport and Physical Activity 2013–2017. This is also why the topic of sports and a healthy lifestyle has been among the most discussed in recent years. However, the sea of information on the subject fails to inspire the public to act. In fact, only 20% of the Bulgarian population goes in for sports at least once a week, indicates the National Survey of Physical Activity and Sports Habits of Bulgarians conducted by MultiSport in 2019.
It is these results that provoke the launch of the Sneaker Day campaign to help raise awareness about the need for an active life.
Sneakers as a catalyst for change
Sneakers are much more than a sports accessory – they are a unique symbol of the mission for an active lifestyle. Therefore, on the day of the campaign, working people wear sports shoes at their work place, in an expression of their desire to overcome the sedentary lifestyle. Employers play a very important role in the implementation of this mission. As role models for their employees, they have the challenging task of encouraging their colleagues to wear sports shoes at their workplace and motivate them to exercise every day. Every single person, employer or employee who is sports footwear can become a mission ambassador for a more active life and set a good example to his or her relatives and colleagues.
And this contagious enthusiasm is the first step towards collective responsibility for the health of society.
Thirst for sport
During the first edition of the Sneaker Day in 2019, this collective enthusiasm grew into a real ‘thirst’ for sports. More than 200 employers have encouraged their employees to wear sports shoes on the day of the campaign, with approximately 50,000 working people crossing the thresholds of their workplaces with sneakers.
In social networks, hundreds of people from all over the country stated their support for the initiative and found different and creative ways to express it.
And for some employers, the 2019 Sneaker Day was not just a day of reflection and a symbolic action but a time for real action.
At Storytel, the working day started with a warm-up – not only that all employees climb the stairs daily in the high building housing their office but for the Sneaker Day itself, they energized themselves for the upcoming work day by a series of exercises.
At Devnya Cement, on the other hand, the “Good morning!” greeting was replaced by, “Are you with sneakers today?” On the day of the campaign, each employee had the opportunity to win a voucher for the purchase of sneakers.
Enthusiasm also sprang from the Territorial Bureau of Statistics of Burgas, where they celebrated the Sneaker Day by the employees with a baton organized by the employees. Obstacle racing, rope jumping and cycling were just part of the competitive games that showed the whole team how ‘small steps’ can help them to feel healthy every day.
Jump in the sneakers on March 27th too! Find out how at: benefitsystems.bg/sneakersday2020