The extraordinary reasons ordinary people have to be active and practice sports.
“Sport is good for your health. Get in shape.
Create a routine. Be active. Take care of yourself. Work out…”
We’re all aware of the significance of sports in promoting good health. We understand the need to carve out time for physical activity and sports. Yet, these statements have become so clichéd that they’ve lost their ability to inspire and drive transformative change.
That’s why we want to show you something from a different perspective. Inside out, exploring beyond the outcome reflected in an active lifestyle, regular sports and an already created habit.
We decided to deep dive the motivating force that drives people to do sports by creating the platform “101 reasons to do sports”. Every story as every individual is unique, which will shape the rhythm of our research.
A series about ordinary people’s extraordinary reasons for playing sports. We will tell you real stories that will inspire more people to discover their personal connection with sports.
Veradina Nacheva, 42 years old, mother of two daughters. She has a degree in "Ecology and Environmental Protection," and currently works as a public servant with an interesting hobby. Veradina discovered mountain running at the age of 40, and since then, she has been continuously winning marathons and conquering her personal peaks.
"Running gives you the opportunity to feel the mountain and nature with all your senses."
See more of Veradina's story here:
Pavel Atanasov is a graphic designer. He learned about Brazilian Jiu Jitsu from various podcasts. Intrigued by the sport, Paul took his first steps in the sport by starting to train jiu jitsu. There he discovered that it was much more than a sport – it was a global community of like-minded people. The other attraction for him is the calmness that each jiu jitsu workout evokes.
“After all, no one at work can make you nervous if they were choking you until a little while ago, right?”
Find out more about Paul‘s relationship with sport in the video:
Ivaylo Dontchev is an extreme sports photographer. Despite his calm and quiet air, his work takes him to the most bizarre places with the most bizarre athletes. Ivo has a dream – not only to shoot wingsuit jumpers, but to be one of them one day. The road ahead is long and requires much patience and discipline.
“Sport gives you direct feedback – you get as much as you give“
Discover his connection to sports and movement in the video:
Meet the captivating Dana, a graphic designer and illustrator who spent a considerable amount of time trapped within her own thoughts, plagued by the fear of making mistakes or failing. However, everything transformed two years ago when her boyfriend gifted her a pair of roller skates. Initially hesitant, she practiced in the confines of her living room until her confidence bloomed. Stepping outside, she found her world drastically altered.
„There is nothing that could replace movement and sport in my soul“
Witness her profound connection with sports and movement in the video:
