Sneakers Day 2024 - Multisport

BGN 24 050 is the amount we generated

by being active for others on March 22nd.

Thank you!

24 050 people played sport for a cause on 22 March!

Thank you to each and every one of you who joined and supported the Cedar Foundation using your MultiSport card.

Our joint efforts generated BGN 24 050, which support the improvement of the quality of care for children and young people in disadvantaged situations by the Cedar Foundation. And in particular for the organization of a summer camp and the conduct of water therapy for children and young people with disabilities.

What is Sneakers Day?

Launched in 2019 by MultiSport, Sneakers Day was originally aiming to boost physical activity among working professionals. Today, it has transformed into an initiative supporting good causes through the power of sports and movement.

In the past two years, we’ve donated over BGN 39,000 through Sneakers Day!

For each visit with a MultiSport card, we will donate BGN 1. Funds raised will help with the organization of a therapeutic horseback riding summer camp for children and youth with disabilities from the Family Centers of the “CEDAR” Foundation in Kazanlak. The children will enjoy a mountain vacation with daily horseback riding. Interaction with the horses will improve muscle tone, spatial orientation, and coordination. The children will learn about horses, exercise outdoors, and experience the joy of a new adventure.

Move for a cause on Sneakers Day: March 22nd, 2024

Move for a cause on Sneakers Day: March 22nd, 2024

Get active!

On March 22nd, 2024, get active with your MultiSport card at one of 1000+ locations in our partner network. Whether you choose to go solo, with family, or with colleagues, the choice is yours.

Move for a cause on Sneakers Day: March 22nd, 2024

We are proud to support a good cause

For every MultiSport visit generated on March 22nd, 2024, we will donate BGN 1 to a good cause.

Move for a cause on Sneakers Day: March 22nd, 2024

Spread the word

Tell your colleagues and friends that they can also support the cause. The only thing required is to be active with your MultiSport card.

Get active on March 22nd at one of our partner locations

What have we achieved over the years?

Thanks to your efforts, we have generated over 39,000 BGN in the last two years. In 2023, we supported the SOS Children’s Villages Bulgaria, the Cedar Foundation, and the Karin Dom Foundation.

We supported the SOS Children’s Villages Bulgaria in the construction of an adventure park in SOS Children’s Village Dren, as well as in the purchase of sports equipment and shoes for young people from SOS Family Homes. The park will provide a safe and fun space for children to play and explore, and it would have a positive impact on their physical and mental health.

We supported the Cedar Foundation in organizing a summer kayaking camp at Studen Kladenets Reservoir for children deprived of parental care. The camp has helped to build confidence and self-esteem in the children, and it has given them a sense of belonging

The Karin Dom Foundation used the donated funds to equip the organization’s outdoor area in the new therapeutic center.

Our ambassadors

Lead the way, inspire others!

If you want to motivate more people to get involved in the initiative, write to us at to find out how you can become an ambassador.