On March 21, it matters where you are!

On Sneakers Day the e-mails, the beer and the dinner - they all can wait. Be active on 21.03.2025 at a sports facility of the MultiSport network and support the children and young adults of the Cedar Foundation support centers.

See how you can join

Why should you exercise on 21.03.2025?

On Sneakers Day, every visit with a MultiSport card at one of our partner locations will generate 1 BGN. The total amount from all visits on 21.03.2025 will be donated to the children and young adults from the Cedar Foundation’s centers.

Here’s how you can get involved:

  • 1
    Make sure

    you have an active MultiSport card for the month of March.

  • 2
    Choose a sports facility

    Explore the MultiSport network of 1000+ facilities.

  • 3
    Be active on March 21

    Let’s forget the excuses and work out for a good cause.

  • 4
    Bring a friend

    because this Friday it matters where you are.

We have generated over 60,000 BGN

  • Sneakers Day was born as a social initiative of Benefit Systems Bulgaria, aimed at encouraging more working people to be active.

  • The initiative takes a new form. This is how the mechanism for generating funds to support good causes was born. In 2022, we generated 16,102 BGN together.

  • Sneakers Day generated 23 403 BGN, which supported 3 organizations - SOS Children's Villages Bulgaria Association, Cedar Foundation and Karin Dom Foundation.

  • The campaign generated 24 050 BGN. The funds supported the activities of the Cedar Foundation. With the money raised, physiotherapists were trained in Kazanlak to carry out aquatic rehabilitation for the children and young adults from the center in the town.

Our ambassadors

We believe that our collective efforts lead to sustainable success. Some of the largest companies support us in our mission to help the children and young adults from the Cedar Foundation's centers. See the ambassadors

How to support us?

We highly appreciate the cooperation of all our clients in raising awareness for the campaign. If you want to support us, share the initiative with your employees. We have prepared a package of materials to make this task easier for you.

Download the materials here.