We'll be waiting for you at the bar on March 27!

You train as usual. But on March 27, visiting the gym with MultiSport does some good.

On Sneaker Day, movement helps the children and youth from Cedar Foundation.

How to join

Who will we be exercising for on 27.03.2026?


Every workout with a MultiSport card will contribute to regular water rehabilitation sessions for the children and youth from the Cedar Foundation.

Water therapy is a special form of rehabilitation that helps increase joint mobility, relieve pain and muscle spasms, and boost children's confidence and calmness.

Last year, in 2025, on the occasion of Sneaker Day, 28,733 MultiSport card users participated. Thanks to this, we generated 14,723 euros, which we used to support the children and youth from the Cedar Foundation.

Together we can provide more specialized therapies that bring real improvements to the quality of life of children and young people.

How to join?

  • Active card

    Make sure you have an active MultiSport card for the month of March;

  • Choose a sports facility

    Choose a sports facility. Browse the network of 1000+ facilities and visit the one most convenient for you;

  • Work out on March 27th

    Because your visit and activity will donate €0.51 to a good cause;

  • Bring someone along

    Because this particular Friday it matters where you are.

The funds from Sneaker Day are invested in:

  • Improvement and expanding the programs Expanding water rehabilitation programs in the foundation's centers;
  • Training and development Training rehabilitators in water therapy;
  • Providing regular sessions Providing regular individual and group water sessions for children and young people with physical and intellectual disabilities.

So far, we have generated over 46,000 Euro!

  • Sneakers Day was born as a social initiative of Benefit Systems Bulgaria, aimed at encouraging more working people to be active.

  • The initiative takes a new form. This is how the mechanism for generating funds to support good causes was born. In 2022, we generated 8 232 Euro together.

  • Sneakers Day generated 11 965 Euro, which supported 3 organizations - SOS Children's Villages Bulgaria Association, Cedar Foundation and Karin Dom Foundation.

  • The campaign generated 12 296 Euro. The funds supported the activities of the Cedar Foundation. With the money raised, physiotherapists were trained in Kazanlak to carry out aquatic rehabilitation for the children and young adults from the center in the town.

  • The number of active participants on Sneakers Day set a record. The amount generated from all the visits is 14 690 Euro. We will continue supporting water rehabilitation for the children and young adults in Kazanlak and help expand the program in Kyustendil.

Our ambassadors

We believe that our collective efforts lead to sustainable success. Some of the largest companies support us in our mission to help the children and young adults from the Cedar Foundation's centers. See the ambassadors