Market distinctiveness and marketing in the fitness and wellness industry

Date: September 17

Learn the concept that you cannot be the best in everything but you must be different from the others. Learn how to create appealing marketing messages and to define the proper target Audience. Learn how to develop efficient annual marketing plan.

After completion of the training you will be able to:

Manage different marketing instruments in order to build successful market strategy to distinguish you from your competitors;

Make market segmentation and choose your preferred clients;

Make profile of your ideal client and prepare strategy on how to attract them to your club;

Create appealing marketing message so that you show up among the others;

Develop annual marketing plan by which you will plan different activities in the time and according to the season;

ACTIVITY

Interactive training during which you will be placed in a situation of an owner of a fitness club located in the immediate proximity of three competitors. You will face the challenge to show up among your competitors and win most clients.

KEY CONCEPTS

Market strategy: Essence; Generic Porter strategies; Competitive advantages;

The strength of the brand: Image and reputation; Brand development; Brand role;

Positioning: Ideal client; Sweet Spot mattress; Kano model

Social marketing: Marketing funnel; Facebook, LinkedIn, Instagram

Marketing strategy and marketing plan: Rules and methods of marketing plan development;

In short you get:

Model of market segmentation with which you will be able to define your competitive advantages and your preferred clients; Annual marketing plan by which you will plan different activities in time and according to the season.

To take part in Module 1: “Market distinctiveness and marketing in the fitness and wellness industry” from the MultiSport Academy, please contact your Agent Partner Network